Manufacturer

In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.

The Clorox Company releases new Green Works brand of natural cleaning products and celebrates an alliance with the Sierra Club that will help deliver the organization's environmental message to mainstream consumers interested in living a more natural lifestyle.