Lifetime has agreed to purchase all of Dragonfly Innovation's assets, including its intellectual property, trademark portfolio, manufacturing equipment, inventory and its retailer contracts.
The joint venture, to be named Molson Coors Si'hai Brewing Company, is expected to provide Molson Coors a platform to further expand its distribution channels throughout China.
Roughly one-third of food and beverage, CPG and pharmaceutical companies are actively using a DSR. Find out how your competitors and peer companies are investing in downstream data for success.