Manufacturer

The engaging platform is expected to deliver consumers entertainment and fun along with beverages.

The El Momento que Cuenta campaign also includes a television commercial featuring soccer superstar Andres Guardado.

More than 200 consumer goods executives convened in NYC this week for the 2011 Consumer Goods Sales & Marketing Summit. In its eighth year, the event delivered invaluable insight on hot customer-facing topics with its thought-provoking agenda -- featuring Walmart, Kraft and P&G -- and abundant networking opportunities. Here is a recap of the event's many highlights.

Rich Nanda of Deloitte Consulting provides tips for dealing with commodity inflation post the Great Recession.

'Scout's ABC Garden' app is fully loaded with features that have made LeapFrog a leader in the learning space.

CGT presents the most recent crop of consumer goods "Visionaries" -- 10 influential leaders who are shaping the future of their respective companies with unprecedented business and technology initiatives.

The new team has deep, diverse and global experience to strengthen P&Gs global leadership in the beauty industry.

A global product integration company has been selected to represent Heineken USA in an integral part of its marketing mix.