Alliance participants, including Coke, Kraft, and P&G among others, first convened in March 2010 to discuss the state of publicly available product data, and decided to form the alliance and work together to improve it.
After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.
The $48 billion company'sIn-Market Testing for Growth group is using the APT Test & Learn Analyticsto evaluate a broad range of projects, including new items, restages, in storere-designs and retail coverage models.
For the maker of Equal and PureVia, managing information for more than 1,000 promotional deals every year became a near impossible task using Excel. The company adopted an SaaS solution and benefits become quickly apparent.