As we enter the second half of 2011, the editors of CGT always like to take stock of the stories that were of the most interest to our readers. Here is a look back at the top 10 headlines on Consumergoods.com this year.
The new President for Kraft Foods Europe began his career with the company in 1992 and has progressed through a number of marketing, strategy and general management roles.
For many consumer goods companies, trade promotion management (TPM) continues to be one of the most significant areas of marketing investment. Find out how cloud computing enables a more agile and cost-effective approach to improving trade effectiveness and more.
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
The Hain Celestial Group announces its continued commitment to a Back-to-Basics Approach to Product Labeling and for all consumer packaged goods companies to adopt truth-in-labeling standards.
As shoppers economic concerns eased somewhat in the wake of the recession, some industry observers predicted that store brands would give up their recent gains as the economy rebounded. To the contrary, store brand sales reaching $88.5 billion overall, an all-time high.
