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  • Pop-Tarts Gets Creative

    The Pop It Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries.
  • J. M. Smucker Appoints Sole CEO, New COO and More

    Effective August 16, 2011, Richard K. Smucker will become the sole Chief Executive Officer of the company. Timothy P. Smucker will continue to serve the company as Chairman of the Board.
  • Chobani Pushes Ads

    The campaign was born from the hearts and mouths of "Chobaniacs" across the country who share their Chobani love with the brand on a daily basis via social media platforms.
  • Will Private Label Continue to Beat Brand Names?

    The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.
  • General Mills Generates Over 1,000 Innovators

    General Mills reports significant progress in its ability to swiftly identify and connect with potential partners around the globe through the General Mills Worldwide Innovation Network (G-WIN) innovation portal.
  • Levi's Brand Appoints Global CMO

    The executive joins the company from Apple, Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known product launches, including the iPhone, iPad and iPod + iTunes.
  • Soutirage Selects On-Demand WMS

    Full-service wine retailer, Soutirage, aims to automate, with streamlined barcode process and serialized inventory.
  • Kimberly-Clark Chooses TPO Solution

    In selecting Promax, the company seeks to further extend that leadership into the area of predictive analytics.
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