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  • Sara Lee Sells Business to Ralcorp for $545M

    The sale of its North American Refrigerated Dough business is expected to better enable Sara Lee to focus on its branded meats and frozen desserts products and establish a platform for a strong and independent future.

  • Kroger Speeds Innovation with PLM

    The implementation is part of Kroger's Customer 1st mission, which will transform business operations to improve the customer experience and deliver the highest quality products and services.

  • Shiseido Enters U.S E-Commerce Market

    The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.

  • Snyder's-Lance Acquisition Expands DSD Reach

    George Greer Company primarily distributes the company's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private label products.

  • Kraft Foods Fosters Digital Innovation

    It's no secret that Kraft Foods is a leader in creating new consumer experiences in the digital world. Yet, until now, Kraft Foods has rarely talked about its process for bringing new ideas to life. In this exclusive interview, Kraft Foods takes us behind-the-scenes of its Digital Innovations group.

  • Canon Influences Shoppers with Mobility

    Canon U.S.A. strives to assist customers in their purchase decisions. The company recently launched a mobile marketing strategy that features Microsoft Tag technology.

  • PepsiCo Responds to Spontaneous Consumer Chatter

    Australian radio comedy duo Hamish and Andy and Smith's Snackfood Company brought "The People's Chip" to life based on votes cast by 400,000 listeners. Consumers plowed through a two-week supply of chips in just a few days, leaving them hungry for more.

  • Specialized Creates Brand Enthusiasts

    Specialized Bicycles, a cycling company with 24 subsidiaries worldwide, was able to strike a balance between marketing and customer support to enhance responsiveness to social media mentions about its brand.
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