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  • Coca-Cola Invests $3B to Support Growth in India

    The Coca-Cola Company has robust plans to capture growth in India with investments in innovation, expansion of distribution network, etc. The company has already invested more than $2 billion in India since it re-entered the country in 1993.

  • Anheuser-Busch InBev Confirms Interest in Grupo Modelo

    Settling industry rumors, Anheuser-Busch InBev noted that there is truth to the recent speculation regarding a possible combination between AB InBev and Grupo Modelo.

  • Hershey Details 5-Year Growth Plan

    Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.

  • Heinz Appoints North American Business Lead

    Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.

  • P&G Uses Downstream Data to Boost On-Shelf Availability

    Focusing on store-level data enables CG companies to win in modern retail. Here, a member of Procter & Gambles Retailer Connect Program candidly reveals how the company is using POS data to identify out-of-stock/zero sales incidents and then act in store to fix those opportunities and drive sales.

  • General Mills, Smart Balance Adopt New Web Marketing Capabilities

    Using Swoop, General Mills and Smart Balance are able to present consumers who engage relevant information they would normally seek in a secondary search.

  • Walmart, P&G Drive QR Code Campaign in NYC

    A truck covered with QR codes for several P&G products, including Bounty paper towel, Head & Shoulders shampoo and Iams dog food, will visit a dozen popular locations in the city throughout the month of June.

  • LeapFrog Appoints Chief Marketing Officer

    In this role, the new CMO is responsible for the LeapFrog brand and consumer experience globally, which includes consumer insights, product marketing, licensing, content development, marketing communications and public relations.

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