With music and sports at the core of the brands DNA, the latest extension of its Live For Now campaign brings together iconic figures from both of those worlds.
Since the companys Open Innovation team was founded in 2009, the number of research projects which involve external collaboration has increased from 25 percent to around 60 percent.
The program will honor 18 extraordinary young people who demonstrate good citizenship, a strong academic record, and show how they have made a meaningful contribution to their school or community.
Munchkin, Inc., designer and manufacturer of clever infant and toddler products, today announced six new additions to its comprehensive portfolio of more than 200 existing products. These new products offer a twist on everyday essentials via unique, vibrant designs, meant to make parenting a little more stylish and manageable.
The program will pair the newly named companys power brands with select start-ups to not only accelerate and scale existing mobile innovations, but also incubate brand new mobile ventures, each in just 90 days.
One will assume a number of IBO routes from the other in order to continue growing its national DSD distribution network; meanwhile, the other will receive access to that distribution network with expanded opportunity as a key partner brand.
