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  • Nine West Takes Big Digital Step

    With the Channel 9 network, Nine West illustrates a commitment to provide real multi-platform branded experiences to consumers globally.

  • Tom's of Maine Launches Recycling Initiative

    In keeping with the Tom's of Maine stewardship model, this free collection program enables consumers to keep packaging out of landfills.

  • Great Lakes Brewing Leverages TMS

    The regional brewery and brewpub will leverage a SaaS TMS solution from Transplace, for improved transportation planning and execution.

  • Del Monte Inventory Metrics Beat Industry Average

    In an effort to enhance a lean and responsive supply chain, Del Monte Foods has implemented a demand-driven inventory planning service from Real Time Value Network, provided by One Network Enterprises. The solution is expected to lower inventories and operational costs, improve service, and increase profitability.

  • CPG Companies Step Up Mobile Marketing

    Consumer package goods companies are starting to get more innovative in using mobile applications, including rich media ads and QR codes, to have a more direct relationship with consumers. Find out the challenges these companies face when it comes to marketing budgets, and which are leading the way with mobile marketing.

  • PepsiCo Names SVP, Global Strategy and Planning

    The new SVP brings extensive experience from ABC News and will be responsible for synchronizing, coordinating and planning the company's communications efforts worldwide.

  • ConAgra Completes Acquisition of Unilever Business

    The addition of Bertolli and P.F. Changs Home Menu frozen meals expands ConAgra Foods presence in the freezer case.

  • General Mills Improves its Health Profile

    The largest General Mills health advancements in fiscal 2012 include increasing whole grain and reducing sodium.
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