From crowdsourcing to consumer-created ads, PepsiCo is a prime example of how consumer goods companies can leverage sports sponsorships to connect with consumers. Click here to get a behind the scenes look at the innovative ways in which PepsiCo extended the fan experience beyond the TV screen during Super Bowl XLVII.
Gartner Analyst Nigel Montgomery describes what CPG companies need when making decisions about managing data, meeting needs influenced by social media and evaluating ERP systems.
Apollo Global Management, LLC and Metropoulos & Co. submit a $410 million offer for the majority of the assets of the company's snack cake business, which includes both Hostess and Dolly Madison branded products, including the iconic Twinkies brand.
Lindt is also offering premium chocolate gifts from the heart, including the new Gourmet Truffles Gift Heart and LINDOR truffles, just in time for Valentine's Day.
The company's first CMO will be responsible for building on the strength of Kraft's unrivaled brands through the development of world-class marketing and innovation.
With 36,000 employees and sales of approximately $18 billion annually, the combined company is one of the largest packaged food companies in North America.
