Manufacturer

Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.

Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners.

One of the company's subsidiaries is leveraging a solution to aggregate and analyze structured and unstructured data amassed from both public and private sources, while delivering targeting insights.

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.

The new COO has more than 25 years of leadership experience from companies like Summer Infant and Dorel Industries.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

In related news, the Founder of Ella's Kitchen will become CEO of the new Global Infant, Toddler & Kids Division at Hain Celestial US.