Manufacturer

Creating an efficient and analytical environment - one capable of transforming raw data from suppliers, customers, locations, products, etc., into deliverable insights - is a real challenge. Find out how manufacturers are leveraging technologies such as a Master Data Management to consolidate and manage their nutrition and product information across the organization, and to publish accurate and up-to-date information across all channels.

Kellogg's has successfully used mobile technology to improve visibility and measurement of its field sales activities and retail execution across the United States. Find out how the company is implementing and using the solution.

If you are serious about entering a new market, put down those research reports and spend two weeks in that region. Immerse yourself in that market. This was the consensus among the consumer goods executives who recently convened to combine their expertise, with the goal to master the imperative of attaining growth in emerging economies.

Seattle-based Amazon.com’s Amazon Media Group has selected three more agencies to join its Trusted Creative Partner program, marking the first additions to the six original partners named when the initiative launched in 2014. 

Walmarts head of mobile and digital has joined PepsiCo to lead a big e-commerce push for the maker of Doritos potato chips and Pepsi-Cola.

Traditional supermarket chains are scrambling to get a foothold in the e-commerce marketplace. As some retailers build out internal capabilities for online ordering and out-of-store fulfillment, others are striking formal arrangements with third-party services to offer their alternative-seeking shoppers something until they can get their own operations up and running.

Kellogg Co., Battle Creek, Michigan. The company recently announced the election of longtime Procter & Gamble executive Carolyn M. Tastad to its board of directors, effective Dec. 1.

Find out how DKNY is using Instagram Direct to provide fans personalized content on how runway designs were conceived.