Manufacturer

The purchase of Zulily will give television network QVC the ability to improve its personalized offers, but who is QVC hoping to target?

Coca-Cola and E. & J. Gallo Winery both won 2015 CPG Awards for Innovation and Creativity. Find out what set them apart.

Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.

Flowers Foods, Inc. announces it will acquire organic bread company Dave's Killer Bread for $275 million.

An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness.

Energizer will equip its field team with a mobile field force application with advanced capabilities for multi-location audits, branch-logic surveys, photo management and in-store selling.

Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor.

CGT highlights some major new marketing wins from three brands in the industry that are getting it right. See how Snapple, Candie's and Procter & Gamble, use non-traditional marketing to connect with consumers.