Kellogg's Improves TPO Across 3 Additional CategoriesFind out why Kelloggs Inc. is in the process of rolling out a trade promotion optimization solution across three additional categories. VTech to Acquire LeapFrog EnterprisesVTech Holdings Limited will acquire LeapFrog Enterprises, Inc. for approximately $72 million. VTech will fund the tender offer through internal resources. UGG Spring Campaign Promotes "It Is Always UGG Season" The UGG footwear, apparel and accessories brand, known for its products for the winter months, is branching out with a spring campaign. How a Product Content Strategy Can Help Avoid Last Year's Holiday Mistakes One of the best, low-cost, high-return investments a retailer can make is in improving both the quality of product information and the process for collecting it. Under Armour Partners with Dwayne Johnson Under Armour announces a global partnership with actor, producer Dwayne The Rock Johnson on content creation and promotions. Q&A: PepsiCo's CMOs on Why 40% of Its Super Bowl Budget Is Going to Digital Adweek spoke with Pepsi CMO Seth Kaufman and Frito-Lay CMO Ram Krishnan about what the brand has in store for Super Bowl 50. RB Driving Growth Through Data and Analytics RB (formerly Reckitt Benckiser) gains next gen digital tools and data integration enterprise-wide. P&G Stock Rises Along with Profits Procter & Gamble Co. stock jumped after the company reported that profits rose nearly 35 percent in the second quarter of the fiscal year. Isaac Mizrahi Teams Up with HP on Smartwatch Isaac Mizrahi will team with HP Inc. to create a fashionable smartwatch. The World's 10 Most Valuable Brands Apple, Amazon, Walmart, and Nike topped the annual list compiled by strategy consultant Brand Finance First Previous 324 325 326 327 328 Next Last
