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  • Walmart's New Food Lab Underway

    Walmart's new culinary and innovation center has 10 test kitchens aimed at developing new items.
  • 7 Most Powerful Consumer Goods Brands

    Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.
  • Stagnito, Edgell and Path to Purchase Institute Unite Under One Name

    Going forward, the recently merged Stagnito Business Information, Edgell Communications and Path to Purchase Institute, will operate under the new name of EnsembleIQ.
  • Think People, Not Product

    Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
  • Applegate Improves Marketing Through Quality Engagement

    Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
    Applegate Naturals
  • Tyson Foods Fills Newly Created E-Commerce Position

    Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.
  • Business Value of the IoT

    With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
  • Bear Naked Creates a Custom Experience

    When Kellogg Co.s brand, Bear Naked, realized that its Food Forward Millennial consumers were looking beyond the cereal aisle for new food experiences also to explore new and different tastes and flavors the company launched Bear Naked Custom Made Granola.
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