The food manufacturer has been able to take learnings from a consumer decision tree to help retailers optimize their shelf sets and assortments through the strategic relationship.
At Impossible Foods, Turner will be tasked with building awareness for the plant-based food brand, which launched its first national advertising campaign last week and is reportedly preparing to go public.
Mondelēz International is rethinking the way it tackles cybersecurity awareness training for its associates after its once-a-year program simply wasn’t cutting it.
Mars Inc. boosted its Pet Nutrition North America leadership team with the addition of two new digital hires, a pair of notable additions as the pet category experiences record growth.
Google executive and CPG advertising leader Kirk Perry is next president and CEO, while Andrew Appel will transition to role as board director and advisor.
Cotton goods company Purcotton is partnering to improve accuracy in planning, R&D, sampling and manufacturing and sales, enabling its teams to develop products based on data-driven decisions.
