Shredding the Paper TrailAcross the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. Tapping Brand GrowthWhen it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. Point of Impact CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. The Pulse -- May 2004 Cheez-It Gets a New Twist Insight: Competitive Edge A new method to examine IT budgets and spending Enterprise: In Through the Out Door P&G turns to IBM outsourcing to focus on its core businesses. Opportunity Knocks How to transform business challenges into valuable prospects Keep It Clean Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). Customer Management: Driving to The Store Coca-Cola Enterprises embarks on a radical direct-store delivery project. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. First Previous 606 607 608 609 610 Next Last
