CPG

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Radio Frequency Identification (RFID) is alive and well with one of the industry's biggest thought leaders: Johnson & Johnson (J&J).

Johnson & Johnson recognized the importance of Radio Frequency Identification (RFID) and implemented a governing structure around RFID across the entire organization.

Keep an eye on these leading-edge IT innovators in 2006

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Consumer goods firms are re-examining
their supply chain systems, underscoring the industry’s movement toward a demand-driven supply network (DDSN).

With RFID mandates, Sarbanes-Oxley
and supply chain challenges still burning bright for most consumer goods firms, the consulting arena in 2005 was in high demand.

How consumer goods firms large and small are addressing similar challenges.