CPG

Consumer products companies of all sizes face tremendous pressure to improve operating performance in order to remain competitive.

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

How to realize return from your trade promotion strategy

PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

Coca-Cola Enterprises Defines Framework For Success

Charging what the market will bear is becoming easier

The Procter & Gamble Company implements Vue Technology's TrueVUE RFID Networking Platform to showcase an end-to-end product visibility supply-chain solution.

Private labels are winning. What are you going to do about it?