CPG

The J.M. Smucker Company buys the Knott's Berry Farm food brand from ConAgra Foods in attempt to grow this market.

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.

Elmer's shares details of its highly-targeted 2008 price increase.

In 2007, the Consumer Product Safety Commission recalled 447 products for safety concerns. In 2008, the incidence of recalls doesn't seem to be slowing down. A company's ability to react quickly and effectively in the unfortunate event of a recall has a profound impact on its ability to rebuild brand trust. So, CGT picked the brains of industry experts on everything from avoiding the primary causes of product recalls to preparing a company's supply chain to react if and when a recall hits.

Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.

CAS Vice President of Product Marketing Keith Peers shares thought leadership on customer management and analytics challenges and trends.

Playtex Infant Care addresses growing public confusion about plastics used in baby bottles by announcing the distribution of one million free samples of Playtex Drop-Ins Original Nurser Systems that are free of bisphenol A (BPA), a chemical used to manufacture polycarbonate plastic products.

Del Monte has been working on transforming what it considers to be "good" to "great" in its people, processes and systems, and one such area is TPM.