As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were the most interest to our readers. Here is a look back at the top 5 headlines on Consumergoods.com this year.
The appointments come after the existing CEO and Chairman of the Board announced their resignations. Additionally, the company announced the elimination of the Chief Financial Officer position.
In 2012 consumer goods manufacturers need a new currency to fuel collaboration with retail trading partners.This new currency should be based on consumer and shopper insights that define win/win/win (consumer/retailer/manufacturer) ideas for mutual growth...
Multi-award winning Producer and Digital Marketing Expert Van Vandegrift and his team in Hollywood have been behind some of the most successful online and in-store digital shopper marketing campaigns for major CG brands, including Hefty, Bisquick and Sunsweet. Here he counts down the top five ways to engage consumers with social media.
Under a comprehensive strategic plan, five core brands Hersheys, Reeses, Hersheys Kisses, Jolly Rancher and Ice Breakers will become global cornerstones.
Dave Woodard is expected to lead Heinz North America to new levels of success by leveraging his proven expertise in marketing and innovation, and his keen understanding of consumer behavior.
