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CPG

  • Kellogg Completes Pringles Acquisition

    The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.

  • Drivers of Value

    Faced with increasing commodity price volatility, channel complexity and the persistence of sizable trade budgets, many consumer packaged goods companies are looking to fundamentally change or upgrade their trade promotion management (TPM) capabilities.

  • Amstel Light Savors Complexity

    Created by Droga5 New York, the integrated campaign includes print, radio, out-of-home, digital and social media activations, and highlights the sophistication, multi-dimensionality, and depth of both Amstel Light's consumers and the beer itself.

  • Chasing Elephants

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Lifeway Pilots Kiosks

    The Chicago-based company is evaluating the concept with an eye toward possible expansion.

  • Americans Name Top Food Brands in 2012

    A new study recently polled more than 38,500 American consumers about more than 1,500 lifestyle, product and service brands to reveal which brands Americans are likely to reach for when they are hungry. Find out why Chobani, Lays and Oreo were deemed Brands of the Year in their respective categories.

  • Kraft Shareholders Approve Mondelez as New Name

    It's official: Mondelez will serve as an umbrella for the company's many iconic product brands, including Cadbury, Jacobs, LU, Milka, Nabisco, Oreo, Tang and Trident.

  • Coca-Cola QR Codes Drive Consumer Engagement

    Coca-Cola signed an agreement with ScanLife to position the beverage company as a pioneer in the fields of mobile marketing and managed mobile barcodes.
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