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CPG

  • Turning up the Heat

    Kellogg reveals new products in frozen food segment with innovations from Special K, Eggo and MorningStar Farms.
  • Chocolate Milk Makeover

    The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.
  • Kimberly-Clark Names CMO

    As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.
  • Boulder Brands Debuts New Products

    Through each of its brands, Boulder Brands addresses specific dietary needs, including gluten-free (Udi's Gluten Free Foods and Glutino), plant-based (Earth Balance), heart health (Smart Balance) and weight management (Best Life).

  • McCormick Announces Executive Changes

    A new position will help McCormick drive sales growth by aligning its customer intimacy efforts and driving its strategy consistently across McCormick's industrial businesses worldwide.
  • Beyond the Label: Consumers Want More Product Information

    The pressure to provide more transparent, accurate product information is mounting, especially since news broke in Europe about horse meat showing up in packaged foods labeled as beef. In a new global study, 70 percent of consumer goods manufacturers and retailers are calling for wider standards adoption across the value chain to meet consumer needs, particularly in the digital world.
  • Mondelez Utilizes Social Media Platform

    The solution from Expion is expected to drive social media management for Mondelez International's portfolio of brands.
  • Reckitt Benckiser Expands Consumer Network Deal

    The deal brings five new brands, including Mucinex and Clearasil, to the EXPO platform to drive engagement and conversion.
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