CPG

Henkel selects Datalliance VMI as the next-generation platform for its consumer goods Vendor Managed Inventory program.

Energizer CEO Ward Klein is very excited about the prospect of combining the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene business with its Playtex Feminine Care business.

Kimberly-Clark China works with Retail Solutions Inc., to improve product availability, uncover new business opportunities and drive sales at Walmart stores throughout China.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.

The new specialty yogurt products starting with a ready-to-eat Greek yogurt parfait will debut in U.S. Starbucks stores and grocery channels followed by additional regions around the world.

Unilever is extending its remit to cover digital display communications for Dove women, and to lead work on digital infrastructure and integration.

Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.