CPG

P&G Implements Global Demand Sensing
The global implementation of Multi-Enterprise Demand Sensing from Terra Technology is expected to better meet the needs of retailers and consumers around the world.
P&G Launched Largest Consumer Event in 175 Years
When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

TreeHouse to Buy Cains Foods for $35M

The acquisition is expected to round out TreeHouse Foods' assortment of private label pourable and spoonable dressings.
Open Innovation Brings Flavor to Green Giant

When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.
Twinkies to Return to Store Shelves

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."
Retail Velocity Expands POS Data Sharing Database

Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners.
CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.
The New Rules of Consumer Engagement

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.
Campbell's to Expand International Portfolio

The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market.
Mondelez Expands Biscuit Plant in China

The plant expansion is consistent with the company's ongoing investments in emerging markets to drive sustainable and profitable growth.

P&G Implements Global Demand Sensing

P&G Launched Largest Consumer Event in 175 Years

TreeHouse to Buy Cains Foods for $35M

Open Innovation Brings Flavor to Green Giant

Twinkies to Return to Store Shelves

Retail Velocity Expands POS Data Sharing Database

CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset

The New Rules of Consumer Engagement

Campbell's to Expand International Portfolio

Mondelez Expands Biscuit Plant in China