CPG

Data is at the heart of the store of the future. Is your new product marketing ready?

Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.

Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.

The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.

In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.

PepsiCo's Mountain Dew brand launches its first-ever global campaign.

SnackWell's is reformulating its products and expanding to offer consumers more better-for-you snacking options.