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  • Kroger Customers to Benefit From 84.51 and Market6 Merger

    Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers.

  • Think People, Not Product

    Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.

  • Business Value of the IoT

    With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.

  • 2016 Retail & Consumer Goods Analytics Summit Recap

    Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

  • Are Millennials Worth the Effort?

    Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

  • Getting Advanced Analytics Right

    Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.

  • Bud Light Creates a Social Campaign for Consumers

    As part of its call to action, Bud Light worked with HelloWorld to create a site that allows consumers to sign up and receive customized out of office messaging promoting #RallyforHappyHour.

  • Tyson Foods Fills Newly Created E-Commerce Position

    Tyson brings on SC Johnson & Son's director, global ecommerce to fill its new position.
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