CPG

Procter & Gamble shined a spotlight on its official sponsorship of the National Football League's 2019 Super Bowl in its February edition of brandSaver.

Health and wellness veteran Mike Barkley was succeed John Leahy as president and chief operating officer of Kind Healthy Snacks.

The "Loop" e-commerce platform will let consumers order products from P&G, Nestlé and other top CPGs that will be shipped in reusable containers to be picked back up after usage.

The deal unites two leading solution providers for trade promotion management and optimization.

The company's barcode has been selected as an approved digital disclosure method for products and packaging containing GMOs.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

The new platform aims to help retailers and advertisers improve both shopper experience and profits through coordinated campaigns that span in-store, offline and online.