While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
A new study sheds light on key marketplace and consumer trends that suddenly became critical for CG companies to use as they create game plans to respond, recover and thrive beyond the pandemic.
F.A.I.R is part of the framework for Nestle’s data strategy as outlined in an opening keynote session delivered by CIO Filippo Catalano and Chief Data Officer Francesco Marzoni, at Analytics Unite 2020: The Summit for Retail and Consumer Brands.
In reporting a positive third quarter with organic revenue growth of 4.2%, PepsiCo confirmed the company will continue to invest in its digital initiatives to grow and scale its burgeoning e-commerce business.
Done properly, a distributed workforce can drive diversity, creativity and profits. Get the hard numbers surrounding the state of CPG workforce, and dig into best practices that can be implemented today.
Here, we caught up with Treasure Data's CPG Industry Solutions Lead, David McCarty to find out how customer data platforms can help CGs build a foundation for future-proof success.
Three experts discuss the proper strategic approach to consumer data management as well as the technological prowess that allows CGs to turn data into insight, and insight into action.
