CPG

Campbell’s Marrying AI Engine with Incubator to Accelerate Innovation Pipeline
As Campbell Soup Company plots its tech investment roadmap, the company is seeing success in marrying its AI-infused insights engine with its internal incubator to bring products to market much more quickly.
5 CPG & Retail Industry Predictions for 2022
Faced with high margin pressures, impending environmental risks, scarce resources and a booming population, today’s CPGs must transform their business models to win the hearts and minds of consumers and drive profitable growth.

Customer Centricity Starts With Coaching

Customer-centric mindset needs to be built into every layer of a consumer goods commercial organization where sales teams are encouraged to prioritize customer success and customer growth factors are built into their KPIs.
L’Oreal To Acquire Vegan Skincare Brand Youth to the People

L’Oréal expects the brand to record more than $50 million in sales this year.
Kraft Heinz Combines U.S./Canada Businesses

The Kraft Heinz Company is combining its U.S. and Canada businesses, marking the next step in the company’s turnaround strategy.
P&G Co-develops Skincare Brand With Retailer for First Time

P&G is growing its beauty and haircare reach, co-launching a new skincare brand with international health and beauty retail giant A.S. Watson Group and signing an agreement to acquire Ouai.
Mitigating Empty-Shelf Syndrome

Learn why data analytics are the key to keeping the sales cycle in motion for CPG brands.
CPGs Are Under Pressure. Is Cloud the Relief Valve?

Companies need to find new sources of efficiencies, and one of the key levers would be to look at unlocking value in the way CPG companies manufacture products.
General Mills Chief Transformation Officer Stepping Down

John Church will retire as General Mills’ chief transformation and enterprise services officer on Jan. 31, 2022.
Despite Skepticism, Consumers Want Brands To Have Greener Packaging: GlobalData

Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.

Campbell’s Marrying AI Engine with Incubator to Accelerate Innovation Pipeline

5 CPG & Retail Industry Predictions for 2022

Customer Centricity Starts With Coaching

L’Oreal To Acquire Vegan Skincare Brand Youth to the People

Kraft Heinz Combines U.S./Canada Businesses

P&G Co-develops Skincare Brand With Retailer for First Time

Mitigating Empty-Shelf Syndrome

CPGs Are Under Pressure. Is Cloud the Relief Valve?

General Mills Chief Transformation Officer Stepping Down

Despite Skepticism, Consumers Want Brands To Have Greener Packaging: GlobalData