FMCG Companies Set Sights On Sub-Saharan African Markets For Growth
Even as the misery of last years Ebola outbreak in West Africa is still fresh in peoples minds, the long-term narrative of Sub-Saharan Africa is one of youth, urbanisation, rising income levels, and optimism. The region is home to some of the fastest-growing economies in the world, and CPG/FMCG companies are taking notice.