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Manufacturing

  • Going Direct: Engage with Consumers like Never Before

    Consumers today have unprecedented access to information creating an intensifying power shift. It is imperative for consumer products companies to stay ahead of the connected world by taking full advantage of going direct.
  • Out With Mass Marketing, In With Mobile

    Data is at the heart of the store of the future. Is your new product marketing ready?
  • Global Thirst

    PepsiCo's Mountain Dew brand launches its first-ever global campaign.
  • Love Your Bread

    The campaign will be supported with print and digital advertising, sampling events, public relations, and social media.
  • Pretzel Crisps' New Website is Taking Shape

    The Pretzel Crisps brand (from Snyder's-Lance) explains how it redesigned its website to deliver on a more engaging user experience.
  • Making its Mark

    Lexmark wins UK's inaugural Supply Chain Innovation Award.
  • Fresh Footwear

    The limited edition styles are available exclusively at Shoe Carnival, retailing for $50 - $55.
  • A Look Inside Enjoy Life Foods

    Enjoy Life Foods' CMO Joel Warady, is responsible for developing and executing the sales and marketing strategies for the company and its brands. Here, he divulges the strategies needed for successful marketing initiatives.
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