For many companies, the planning, budgeting and forecasting process has somehow gone off the rails. Deloitte addresses this issue head on by describing the way PBF should work.
With more than 17,000 new food products introduced to consumers annually, Philip Lempert, the "Supermarket Guru", says that 2010 "misses" include products from recognizable brands such as Starbuck's, Wrigley's, Minute Maid and Sun Tropics. Find out which companies had hits this year and which companies missed the mark.
Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.