The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.
Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.
Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions
This paper describes innovation governance, a system of cross-functional decision-making processes that define, align and manage innovation activities across the entire product lifecycle, ensuring the achievement of strategic growth goals.
According to the U.S. Trade Representative, the North America Free Trade Agreement among the U.S., Canada, and Mexico created the world's largest free trade area, linking 450 million people producing $17 trillion worth of goods and services.
Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?
