To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.
In addition, through this transaction, Coca-Cola FEMSA will become the owner of a 13.2 percent stake in Promotora Industrial Azucarera, S.A. de C.V. ("PIASA"), a participant in the Mexican sugar industry.
Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
Successful new product launches are typically one of the top goals for CG executives, yet this process is one of the most complex. This month, CGT and Sopheon surveyed the industry to determine where process and technology improvements are needed most.
NUTRILITE Fruits & Vegetables 2GO Twist Tubes provide the natural antioxidant equivalent of two of the nine to 13 recommended servings of fruits and vegetables a day in a convenient, squeezable tube.