Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.
PepsiCo announces that Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22.
The Top 5 providers of a suite of software or point solution for Supply Chain Planning, including demand forecasting, distribution, inventory optimization, etc.
Huggies' MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
From former President Clinton charting retail's place in an increasingly globalized future to Facebook-fueled customer analysis and gesture-controlled virtual try-on technology, the NRF Big Show was brimming with big ideas and big news. CGT's sister publication, RIS News, recounts the top 10 memorable moments.
For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
