Skip to main content

Manufacturing

  • Amazon.com May Open Brick and Mortar Stores

    Analysts say the move may be inspired by the success of Apple Inc., which has hundreds of its own stores to show off interactive gadgets and accessories.

  • Dole Continues to Develop Sourcing Strategy

    With network optimization as the goal, Transplace recommends strategic assignment of carriers to all of the lanes within the Doles North American freight network.

  • Are you in for a First-Quarter, Trade Promotion Surprise?

    CPG is even more dependent upon trade spending than ever before.Trade promotion spending for a typical consumer brand can be 15 percent to 20 percent of sales revenue, depending upon the category. For some CPG manufacturers, the first-quarter is full of trade promotion surprises. Are you in for a surprise?

  • Trade Promotion Optimization: The Must-Have Enabler for True Collaboration

    The era of true collaborative promotions has arrived, fueled by the combination of trade promotion management, true promotion optimization and predictive analytics capabilities.

  • 10 Predictions for Brand-Oriented Manufacturers

    What will 2012 hold for Brand-Oriented Value Chain manufacturing supply chain organizations? How about intelligent innovation, Big Data dilemmas and social business, to name a few? Find out what other expectations IDC Manufacturing Insights has for consumer goods manufacturers in areas like supply chain, PLM, operations technology, IT, and more.

  • P&G to Cut 1,600 Jobs, Banks on Digital Marketing for ROI

    Facing flat market shares and growing pressure to cut costs, the company is banking on digital marketing to help contain media spending long-term.

  • Driscoll's Builds Stronger Brand Equity

    Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.

  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.
X
This ad will auto-close in 10 seconds