A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.
The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
The Department of Justice filed a civil antitrust lawsuit in January challenging the proposed acquisition, saying that the $20.1 billion transaction would substantially lessen competition in the market for beer in the United States.
