A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.
The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.
The announcement comes shortly after the company's largest competitor, The Procter & Gamble Company, made headlines when it reported that 45 of its facilities have now achieved zero manufacturing waste to landfill.
A series of actions that began with the acquisition of Coca-Cola Enterprises North American operations in 2010 will result in a more agile, modern, customer-focused franchise business partnership model unique to the United States.
