PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
A solution provided by the newly rebranded IRI will help ensure 7-Eleven and subscribing manufacturer partners work from a single version of the truth.
The program has already been piloted over the last several months with major suppliers involved including L'Oreal, P&G, General Mills, Kellogg and more.
A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.
