Manufacturing

The acquisition is expected to round out TreeHouse Foods' assortment of private label pourable and spoonable dressings.

Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.

When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.
P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.

The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products.

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."

Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners.

A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.

Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds.