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Manufacturing

  • Lilly Pulitzer Builds Brand Loyalty

    Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.
  • Kraft Brand Launches Mobile Marketing Tour

    Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.
  • Business-Aligned IT: The Key to Survival for Businesses and CIOs

    While maximizing ROI remains the most sought-after number for business leaders, Chief Information Officers (CIO), especially in the consumer goods industry, are experiencing an interesting paradigm shift.
  • Henkel Brand Celebrates 65 Years

    Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.
  • Household Brand Names vs. Social Media Stars

    In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.
  • Munchkin Contest Markets Award-Winning Product

    After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.
  • Chobani Adds to Executive Leadership Team

    The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer.
  • Crocs Speeds Up Product Development

    Crocs implements PLM software from Centric to help speed development, and gain visibility earlier in the product development cycle to make better decisions.
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