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Manufacturing

  • Henkel Brand Celebrates 65 Years

    Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage.
  • Household Brand Names vs. Social Media Stars

    In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.
  • Munchkin Contest Markets Award-Winning Product

    After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.
  • Lifetime Show to Find Supermarket Superstars

    Celebrity chef, Vintner and specialty foods pioneer Michael Chiarello and Americas cookie queen Debbi Fields, with branding expert Chris Cornyn serve as mentors for aspiring home chefs competing to win product placement on supermarket shelves nationwide.
  • Lilly Pulitzer Builds Brand Loyalty

    Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates.
  • Kraft Brand Launches Mobile Marketing Tour

    Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.
  • Chobani Adds to Executive Leadership Team

    The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer.
  • L'Oreal Enhances IT Infrastructure with IBM

    L'Oreal Uruguay needed to modernize its IT environment to provide a secure and cloud-ready infrastructure that would be capable of meeting the company's business growth strategy.
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