Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
This first edition of CGT's new Straight Talk series provides clarity around big misconceptions in Trade Promotion Management, where myths run rampant and lead to a resignation amongst suppliers that trade is a cost of doing business and basic spreadsheets will suffice. Nothing could be further from the truth.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.
The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.
The next five to seven years will a see slow but steady wave of technology refresh penetrate the DSD market. Early adopters such as PepsiCo, Anheuser-Busch, and Nestl will lead the charge. VDC Research offers tips for DSD operators who must evaluate opportunities for mobile solutions to enhance existing processes or risk being left behind.
