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Manufacturing

  • Quaker Oats Brand Mascot to Support Movember Movement

    "Larry the Quaker Guy" grows a mustache to raise awareness for men's health cause.
  • Why Women Matter in Consumer Goods

    There is no industry where women play a more dominant role as workers, producers and consumers than the retail and consumer products industry. However, a new report shows that the number of women that sit on the boards of consumer goods and retail companies is not where it needs to be given women's aggregate market impact.
  • Smart Approach to ASM to Improve Business Efficiency and Performance

    Application Support and Maintenance (ASM) is quickly becoming an IT agenda, but probably not for the right reasons.
  • Nestle Drives Digital Innovation

    Nestle has set up an innovation outpost in Silicon Valley, Calif. to help deepen relationships with consumers online and in social media.
  • McCormick Taps Big Data Platform

    Under the agreement, McCormick will use Enterras Cognitive Reasoning Platform to develop insights and services to better serve consumers and its ecosystem of food and beverage partners.
  • Lindt USA Revamps Web Site

    The premium chocolatier celebrates its web site with exclusive products, a free shipping offer and gift-with-purchase promotion.
  • Symphony EYC Acquires Slingshot

    The new offering complements the existing Connected Customer suite by enabling FMCG brands and retailers to encourage customer purchasing across social, digital and printed channels.
  • Walmart Makes New Manufacturing Commitments

    Building on Walmart's commitment to purchase an additional $50 billion in U.S.-made products over the next 10 years, Walmart U.S. President and CEO Bill Simon and Secretary of Commerce Penny Pritzker announce that three suppliers have made new domestic manufacturing commitments that will create 385 jobs.
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