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Manufacturing

  • When in Rome... (Marketing to Millennials)

    Best-selling author, Gary Vaynerchuk is a self-described influencer, entrepreneur, investor, best-selling author, speaker and Jets fan. Recently, he weighed in on The White Houses March Madness-themed marketing campaign to uninsured 20-somethings. So, whats the verdict? Vaynerchuk is shocked by the number of brands that are still trying to reach Millennials through print, radio, and TV.
  • Nestl Brand to Enter Colombian Market

    Nespresso is announcing the opening of commercial operations in Colombia for the first time, commencing later this year.
  • Mondelez Announces New Global Strategy

    The global strategy integrates sustainability, health and wellness, community and safety initiatives.
  • Bacon Stars in Kraft's New Mobile Innovation

    Kraft Foods Group introduces a new device that syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to emit the scent and sound of sizzling bacon when the rooster crows.
  • The State of Data & Analytics in Consumer Goods

    In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.
  • Beaver Street Fisheries Reels in Results

    How the wholesaler of seafood and meat improved supply chain fundamentals the warehouse and transportation systems to respond to customer needs more quickly.
  • MillerCoors Taps Partners for Digital Content

    New York-based Initiative, the digital media agency of record for MillerCoors, helped to identify and execute these various partnerships.
  • Risk Mitigation for ERP Implementations

    Before implementing or upgrading an ERP, its important to understand and mitigate potential risks. Learn ways to safeguard your ERP go-live and avoid costly mistakes.
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