Loyalty Marketing

Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.

Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.

Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.

Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.

Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.

Adidas is doubling down on DTC as it rebrands its membership program to capture and convert its most profitable consumers.

E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.  

In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.

As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.