Loyalty Marketing

Webinars
The Hidden Benefits of DTC: How to Maximize Your First-Party Data Strategy
A new webinar, grounded upon CGT’s just-released DTC and Consumer Insights Report, will explore the hidden benefits of developing a direct-to-consumer strategy. Join us!
Sponsored
Loyalty Marketing
Is your loyalty program working against you?
A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
Sponsored
Digital Marketing
Next Generation Loyalty Programs Live Up to Their Name
Traditional loyalty programs are impersonal, emphasizing transactional rewards. Today’s advanced analytics let retailers create relevant, customized offers. This data-informed, customer-first approach drives shopper engagement and ongoing allegiance.
Mobile Applications
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy.
Mobile Applications
Nike Apps Rocket Fuel for Growth As it Doubles Down On Digital Experimentation
Nike’s digital future is a mobile-powered membership escapade, fueled by strategic partnerships and exclusive experiences.
Direct to Consumer
Adidas Leans Into Memberships and Beefs Up Digital Hires
Adidas is doubling down on DTC as it rebrands its membership program to capture and convert its most profitable consumers.
Sponsored
Consumer Engagement
Salesforce Loyalty Unlimited
Discover how to drive customer engagement and loyalty at every touchpoint.
Loyalty Marketing
E.J. Gallo Fetches More Mobile Rewards
E.J. Gallo Winery is extending a consumer loyalty mobile app pilot after successful results.
Personalization
NRF 2022: Consumers Will Define Convenience, Not Retailers
In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations.
Consumer Engagement
Nike Accelerates Digital Supply Chain Investments for More Advanced Analytics
As Nike keeps its sights set on the “marketplace of the future,” the company has accelerated its digital distribution and supply chain investments.
Personalization
Nike Ramps Up Data Science for Member Personalization
Ongoing supply chain issues took a worse-than-expected toll on Nike during its fiscal first quarter; however, the company remains optimistic about its membership strategy, which is now increasingly leveraging data and analytics for more personalized experiences.
Loyalty Marketing
Reckitt Brands to Fetch Consumers More Rewards
Fetch shoppers can now earn even more rewards by purchasing household favorites like Air Wick, Finish, Resolve and Woolite.