Loyalty Marketing

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program. 

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.

Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.

Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.

Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!

Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.

Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards.

Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com.