Loyalty Marketing

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow. 

Learn how the snack company is developing a first-party data strategy to build strong consumer experiences and loyalty.

The relationship will provide Mars with insights and measurement capabilities. Learn more.

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

In today’s attention economy, loyalty is a hot — yet increasingly elusive — commodity. At CGSM 2022, Parmeswar will explore what it takes to transform one-time buyers into long-term brand evangelists.

There’s a science behind long-term loyalty, and Mark Edmonson, chief marketing officer from GoGo SqueeZ, as well as Imteaz Ahamed, director of performance marketing at Reckitt, are uncovering the formula needed to unlock the true power behind it.

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program. 

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

David Dittman, VP of data analytics and chief analytics officer at P&G, joined the loyalty conversation at this year’s Analytics Unite event in Chicago. Learn more.

Learn how Ulta Beauty is standing out in a sea of loyalty programs, and how its mobile experiences and technology are supporting consumer experiences and in-store associates.

Learn how Ulta Beauty is leveraging consumer data in order to stand out in a sea of loyalty programs.

Two more leading retail executives have joined the expanding speaker lineup for Analytics Unite!