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How a Robust Content Strategy Like e.l.f Cosmetics' Can Push Past Market Uncertainty
Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster. -
Repurposing Trade Funds Where They Matter Most
There are two key motivating factors for shoppers that play the biggest role in planning CPG promotional activities: price and quality.