Liz Claiborne Sells Fashion Label ENYCE
Given the unsettled economic environment and its commitment to properly resource and focus on other brands in its portfolio, Liz Claiborne Inc. announces the sale of fashion label ENYCE to Sean "Diddy" Combs. Founded in 1996, Enyce is a denim based sportswear brand offering knits, wovens, outerwear, and graphic tees for men and boys, as well as a successful "Big and Tall" and women's line.
William McComb, chief executive officer of Liz Claiborne Inc., says, "As we continue to implement our strategy of building powerful brands, we determined that we can't properly maximize the potential of Enyce."
Liz Claiborne purchased Enyce in 2003. Both companies will work together to ensure a smooth and orderly transition for retail partners, vendors and employees.
Founder and CEO of Sean John, Sean "Diddy" Combs, says that its long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories. "The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup," he says.
William McComb, chief executive officer of Liz Claiborne Inc., says, "As we continue to implement our strategy of building powerful brands, we determined that we can't properly maximize the potential of Enyce."
Liz Claiborne purchased Enyce in 2003. Both companies will work together to ensure a smooth and orderly transition for retail partners, vendors and employees.
Founder and CEO of Sean John, Sean "Diddy" Combs, says that its long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories. "The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup," he says.