4 Ways for Consumer Goods Brands to Win in the Age of RelevanceSuccessful CG companies achieve relevance in a variety of ways, each rooted in a deep understanding of the consumer, the ability to anticipate their needs, and an appreciation of what makes them act in key moments. The Case for QR Codes: A Better Way for Brands to Gather First-Party DataQR codes enable CG brands to engage in-store customers digitally and collect valuable insights from their target audience. Here’s why they're an essential tool in any post-pandemic first-party data collection strategy. Paula Ramos Joins Kimberly-Clark As Chief Strategy Officer Shortly after announcing its first chief R&D officer, Kimberly-Clark has named Paula Ramos its new chief strategy officer. Frogg Toggs Selects Partner to Deliver PLM Frogg Toggs has selected Discover e-Solutions (DeSL) to deliver product lifecycle management software technology. 1010data Joins Forces With Strategix CFT For Customer Insights Data and analytics provider 1010data is teaming with retail tech consultancy Strategix CFT in the name of customer insights. PepsiCo’s Jeff Swearingen Joins Analytics Unite 2021 Sharing insight at “Preparing for the Future Consumer,” the global SVP will explore upcoming consumer behavior shifts and detail how retail and consumer goods companies can best ready for them. Pactera EDGE Establishes Intelligent Experience Platforms Practice Pactera EDGE has launched its new Intelligent Experience Platforms Practice, designed to deliver insights across customer experience touchpoints. Kimberly-Clark Names Coca-Cola Vet Robert Long Its 1st Chief R&D Officer Robert Long will join Kimberly-Clark as chief research and development officer, a new role for the company. StitcherAds Launches Digital Circulars and Catalogs The new solution is expected to help deliver personalized shopping experiences on Facebook, Instagram and Pinterest. Unilever Makes Moves to Improve On-Shelf Availability Unilever is tapping into a new tech partnership to improve its on-shelf availability in hundreds of stores. First Previous 240 241 242 243 244 Next Last
