Procter & Gamble is piloting a paper bottle for its Lenor fabric care brand, joining the contingent of consumer goods brands eschewing plastic for a new packaging innovation.
Altria Group subsidiary UST LLC will sell its Ste. Michelle Wine Estates business to private equity firm Sycamore Partners Management for $1.2 billion.
DTC is estimated to capture up to 15% of category e-commerce penetration and is generally taking share from e-retailers versus offline. CG companies must understand the benefits in order to compete in our constantly-changing landscape. So what are they?
Product development leaders should collaborate with their cross-functional peers should boost their company’s digital thread capabilities by going digital in these three areas.
The acquisition is expected to accelerate PMI’s beyond nicotine strategy and expands its product pipeline development capabilities in inhaled therapeutics.
The integrated sales and marketing services provider announces two new sub-brands to maximize opportunities for natural, specialty, ethnic and emerging brands.
