Learn how CPG brands can track real-time, price-to-value perceptions, understanding how consumers perceive the value they’re getting for the price they’re asked to pay.
The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month.
Aligning marketing, sales, and IT is a prerequisite for success, necessitating a move away from siloed functions to more collaborative employee environments.
