Kellogg Makes Natural Acquisition
Kellogg Company announced that it acquired Specialty Cereals Pty Limited, a privately-owned manufacturer of natural ready-to-eat cereals based in Frenchs Forest, Sydney, Australia. Founded in 1988, Specialty Cereals markets products under the Vogels, Wild Oats, and Cerevite brands.
"The acquisition cements a 20-year relationship between our companies, as Specialty Cereals was already a co-manufacturer and co-packer for Kellogg," says David Denholm, president Kellogg Asia Pacific. "Their brands are a great fit with the Kellogg Australia portfolio and we're thrilled to welcome their employees to the Kellogg family."
The acquisition adds a small manufacturing facility to the Kellogg Company's Australian manufacturing network with 51 employees. The business will continue to be headquartered in Frenchs Forest, Sydney, and will report into Kellogg Company's Asia Pacific business unit.
"Consistent with our strategy, we continue to pursue the right kind of opportunities to grow our business," says David Mackay, president and CEO, Kellogg Company. "The acquisition of Specialty Cereals provides Kellogg Australia with an entry into the fast-growing Natural Foods segment."
"The acquisition cements a 20-year relationship between our companies, as Specialty Cereals was already a co-manufacturer and co-packer for Kellogg," says David Denholm, president Kellogg Asia Pacific. "Their brands are a great fit with the Kellogg Australia portfolio and we're thrilled to welcome their employees to the Kellogg family."
The acquisition adds a small manufacturing facility to the Kellogg Company's Australian manufacturing network with 51 employees. The business will continue to be headquartered in Frenchs Forest, Sydney, and will report into Kellogg Company's Asia Pacific business unit.
"Consistent with our strategy, we continue to pursue the right kind of opportunities to grow our business," says David Mackay, president and CEO, Kellogg Company. "The acquisition of Specialty Cereals provides Kellogg Australia with an entry into the fast-growing Natural Foods segment."