Heinz Finalizes Acquisition of Benedicta
H. J. Heinz Company completes the acquisition of Benedicta, a French manufacturer of table top sauces, mayonnaises and salad dressings. On July 2, 2008, Heinz announced that it signed a letter of intent to acquire Benedicta. Terms of the transaction were not disclosed.
"The acquisition of Benedicta fits perfectly into Heinz's global strategy to focus its portfolio on three attractive core categories, Ketchup & Sauces, Infant/Nutrition and Meals & Snacks (including baked beans, soups and pasta meals). Benedicta will strengthen Heinz's sauces business in France and we have exciting plans for the business," says Roel van Neerbos, president, Heinz Continental Europe.
"The acquisition of Benedicta fits perfectly into Heinz's global strategy to focus its portfolio on three attractive core categories, Ketchup & Sauces, Infant/Nutrition and Meals & Snacks (including baked beans, soups and pasta meals). Benedicta will strengthen Heinz's sauces business in France and we have exciting plans for the business," says Roel van Neerbos, president, Heinz Continental Europe.